From the course: Learning to Write Marketing Copy
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Writing the first draft
From the course: Learning to Write Marketing Copy
Writing the first draft
- There's not a way to write a first draft. This is the first structured piece of content that you're putting together, but you don't have to start at the beginning or follow some particular method. I want to share with you a few tips to help you put this first draft onto paper, real or digital. If you're stumped as to the first sentence or first paragraph, write from the inside out. This works surprisingly well. When I was writing scripts for each video in this course, I never ever wrote the introduction for any video first. While this drove the editors a little bit nuts, it let me get my thoughts in order and get to the business of writing stuff down. Then write the wrap-up. And yes, even marketing copy has some kind of start, middle, and finish. It's not classic academic copy, but it still has structure. Don't sweat grammar, spelling, or word choice just yet. Obviously, you don't want to write total gibberish, but…
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Contents
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Assembling your tools3m 40s
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Creating the plan2m 23s
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Freewriting to get ideas down3m 45s
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Writing the first draft1m 51s
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Observing general rules3m 42s
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Polishing the draft4m 41s
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Writing a headline5m 7s
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Testing your headlines1m 47s
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Selling the page2m 38s
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Rewriting existing copy4m 6s
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Using typography effectively3m 42s
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