From the course: Learning Personal Branding
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Your personal brand on social media
From the course: Learning Personal Branding
Your personal brand on social media
- It's a good idea to think of each social media profile as a landing page for your personal brand. With that in mind, here are five things to consider as you look at your social media channels. First, does your social media handle align with your brand, business, and persona? Think about that searchability factor. If you can snag a handle that's your full name, it'll be a lot easier for people to find you. Even better, try to secure the same handle across all channels and avoid including numbers or an underscore, if possible. For example, whether you try to find my website, my Twitter, my Pinterest, my LinkedIn, or my Instagram, all of my social channels are @chelseakrost, relevant both to my personal brand and business, and easy to remember. Okay, second thing, is your logo, business name, website, signature hashtag, and bio up-to-date and the same across all channels? If not, it's time to tweak each channel, so that you…
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