From the course: Lead Generation: Social Media

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Is advertising actually risky?

Is advertising actually risky?

From the course: Lead Generation: Social Media

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Is advertising actually risky?

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- Let's call it what it is. The reason most people are afraid to use advertisements is because they're afraid to lose money. Most people believe that advertising is expensive because television and radio have dominated the industry. And they typically lock you into these crazy contracts for months, or even years, regardless if your ad is making money or not. Think of social media advertising like a faucet. You can turn it off or on at any time so you can limit the amount of money you're potentially losing. Look how affordable and powerful social media advertising is today. If you spent $10 a day and you're paying five cents a view that would put your ad in front of 200 targeted viewers a day. And if you did this consecutively for 30 days you'd spend only $300 and get in front of 6,000 targeted viewers. Out of 6,000 targeted views do you think you can make more than 300 bucks? I hope you said yes. Because this is the…

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