From the course: Marketing Foundations: Value Proposition Development
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A case study
From the course: Marketing Foundations: Value Proposition Development
A case study
- All value propositions have varying degrees of value, depending on how they are communicated by you, the marketer, and how they are interpreted by your prospect. Your benefits hold different weight for different people. It's all about finding which of your benefits are perceived to be the most important to your prospects. I'm going to share a case study with you now that demonstrates how an e-commerce retailer was able to reframe one of their value proposition benefits for a significant uplift. Sport Chek is Canada's largest retailer of sporting goods and apparel. Their e-commerce website receives over two and a half million monthly unique visitors. Like most e-commerce websites, Sport Chek offers free shipping on orders over a certain dollar amount. This is a value proposition point that they share with almost every other retailer selling goods and apparel online. It's not really a differentiator. But what if Sport Chek…
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