From the course: Technical SEO
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The importance of an internal linking strategy
From the course: Technical SEO
The importance of an internal linking strategy
- [Instructor] Internal linking specifically refers to links that point back to other pages on your own site instead of to other websites. Those are called external links, when they point to other websites. Building internal links as you create content, seems like it would be something that comes fairly naturally but unfortunately only a very few of the many. Many sites I've looked at over the years, actually had a decent attempt made at internal linking. If you don't put effort into internal linking, you're hoping that your navigation of website architecture is going to do all the heavy lifting. When it comes to emphasizing what pages are most important on your website. And well that's an important job, you need to back this up with an effective internal linking strategy as well. The problem with relying on your website architecture only, is that every page on your website can end up with the same number of links since…
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