From the course: Marketing Foundations: Value Proposition Development
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The importance of your value proposition
From the course: Marketing Foundations: Value Proposition Development
The importance of your value proposition
- You may be asking how important is my value proposition? Well, let me tell you. At Widerfunnel, when we need to improve a marketing experience, we rely on a thinking framework called this LIFT model. It's one of the most important frameworks that we use. The LIFT model is designed to help the marketer put themselves into the shoes of their customer, to understand their customer's perspectives rather than thinking from the business's self-interest. Now, the LIFT model shows the six factors that are impacting your marketing effectiveness right now. And the reason I'm showing you this right now is to emphasize that your value proposition is so important that it's the very center of the LIFT model. Your value proposition determines your potential for improving your conversion rate and revenue. The other factors simply enhance or detract from the value proposition. For example, when thinking about the relevance factor, you…
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