From the course: Digital Marketing Trends

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An introduction to blockchain for marketers

An introduction to blockchain for marketers

From the course: Digital Marketing Trends

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An introduction to blockchain for marketers

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- [Instructor] When you hear the term, blockchain, does your mind drift into the somewhat murky world of cryptocurrency? Does it make you think about investing in an ICO, or initial coin offering? Or maybe you're eyes glaze over as you try to get a handle on what exactly blockchains are and how they work? Blockchain technology seems shrouded in mystery, but examining the elements close up makes them easier to understand. Essentially, blockchains are a shared online ledger. Imagine a series of spreadsheets where each new transaction is updated on every sheet in real time and has to match the others in order to be completed. Blockchains provide a non-centralized transparent series of checks and balances to verify a transaction every step of the way. There are three types of blockchains. Public, which are open. Private, which are closed. And consortium chains, which are a combination of the two. And there are many…

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