From the course: Marketing Foundations: Customer Decision Journey
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The journey continues
From the course: Marketing Foundations: Customer Decision Journey
The journey continues
- Congratulations on finishing this course. By now, I hope you've learned that an insight driven decision journey is an excellent way to engage customers and convert them to loyal advocates. While we've covered a lot in this course, I want you to remember that customers, brands and businesses evolve and so must your customer decision journey. If you're interested in gaining more insights about the customer decision journey, I recommend signing up for email alerts to receive thought leadership from McKinsey, BCG or Harvard Business Review, and researching Microsoft and Google customer decision journey studies and articles. You can also subscribe to Path to Purchase Institute newsletters. These are great ways to stay on top of customer decision journey, best practices and new content. Lastly, I encourage you to stay in touch, follow or connect with me on LinkedIn, and visit my website to opt into my newsletter so…
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