From the course: Content Marketing Foundations
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The key to the quality versus quantity debate
From the course: Content Marketing Foundations
The key to the quality versus quantity debate
- What's more important, the quality of your content or the quantity you're producing? This is not only a cliche but a frustrating debate marketers have had for years trying to figure out what works best for their content marketing. The answer might surprise you. Both quality and quantity are of equal importance. Both is the correct answer because your content must always be high quality in order to build an affinity with your audience. And the quantity or the amount of content you're producing must be enough to consistently engage and keep your audience's attention. Otherwise it's just too easy to get forgotten. This can be addressed by investing in a content series or a show. To help you achieve the balance between quality and quantity, let's explore why a content series is the right approach and how to launch your own. For starters, a content series or a show is when an organization regularly publishes a set of related…
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