From the course: Content Marketing: Blogging for Business
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The online news hub
From the course: Content Marketing: Blogging for Business
The online news hub
- [Instructor] Audry's blog could be a natural home for her company's digital newsroom. It's set up to optimize content, and she can tag posts with relevant keywords, include images and videos, and hyperlink to other pages on her site. And if we click into one of the posts, you can see that the headline, Planning for Your Big Event, also becomes the permalink, and that's another way to get discovered in search. Another benefit of using her blog as a newsroom is that it encourages local media, bloggers, and influencers who are interested in her company to subscribe. That adds an inbound element to her PR pitching because some key media and customers will already be following her news. Audry's newsroom should also include links to her social media accounts, videos, info on the company, and bios of the principles. She should think about all the assets a reporter or blogger might need when they're writing a story about her business and provide them. That makes their jobs easier by having…
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