From the course: Advanced Lead Generation
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This is only the beginning
- [Matt] This may be the end of our Advanced Lead Generation class, but it's just the beginning of your journey. And I hope these lessons, tools, and templates can help demystify the art of creating a predictable demand and sales pipeline for your organization. You've learned the fundamentals, starting with objectives, working through target account and buying committee structure, and then developing the basics of a demand campaign that coordinates messages between channels and between internal organizations. If you want to continue learning more, there's much more we can offer you. This class is part of a full day predictable pipeline workshop accompanied by an 80-plus page workbook that I'd be happy to share with you as a thank you for watching this class. To get access to those as well as literally hundreds of other free resources to guide your predictable pipeline journey, please visit heinzmarketing.com, or…
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