The right metrics for the right goal

Contents

• Introduction Introduction

  • Using social media to grow your business

    1m 52s
• 1. Prepare for Social Media for Business 1. Prepare for Social Media for Business

  • Grow your business with social media

    4m 19s
  • Defining your target audience

    3m 26s
  • Understanding your customer's journey

    3m 34s
• 2. Planning Your Social Media Presence 2. Planning Your Social Media Presence

  • Selecting your social media channels

    4m 22s
  • Establishing your tone of voice

    3m 46s
  • Creating a social media policy

    3m 36s
• 3. Participating as a Business in Social Media 3. Participating as a Business in Social Media

  • Participating versus marketing

    3m 3s
  • Creating your social media profile

    3m 18s
  • Organic versus paid social media marketing

    3m 45s
• 4. Creating a Content Plan 4. Creating a Content Plan

  • It all starts with content

    3m 41s
  • Using the hub and spokes model

    2m 51s
  • Conducting a content audit

    3m 10s
  • Repurposing existing content

    3m 26s
  • Developing your content calendar

    3m 17s
• 5. Creating Effective Social Media Content 5. Creating Effective Social Media Content

  • Creating content your customers want

    3m 46s
  • Creating shareable content

    4m 24s
  • Adapting content to your social channels

    3m 29s
  • Tools for content creation

    3m 9s
• 6. Growing Organically in Social Media 6. Growing Organically in Social Media

  • Building a following

    3m 54s
  • Interaction with customers

    3m 40s
  • Using insights to build on success

    3m 30s
• 7. Growing through Social Media Advertising 7. Growing through Social Media Advertising

  • Deciding when to advertise

    3m 30s
  • Establishing your advertising goal

    3m 24s
  • Creating effective social media ads

    3m 45s
  • Targeting your social media ads

    3m 58s
  • Optimizing your ads

    3m 58s
• 8. Measuring Social Media Marketing Success 8. Measuring Social Media Marketing Success

  • Understanding social media metrics

    3m 43s
  • The right metrics for the right goal

    3m 56s
  • Evaluating social media marketing ROI

    4m 5s
• Conclusion Conclusion

  • Next steps

    1m 45s