From the course: Growth Hacking Tips

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The truth on money-back guarantees

The truth on money-back guarantees

From the course: Growth Hacking Tips

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The truth on money-back guarantees

- There's a good chance that many of the products you've purchased have been backed by a money-back guarantee, and sometimes, as you're going through the checkout process, you'll see that it's a money-back guarantee with no questions asked, but what is the value of this because, honestly, they're relatively meaningless statements. You see, rarely are they acted upon. Think about the last time you made a purchase and you actually went and called in that money-back guarantee. It's usually pretty slim to none. So if you're a new brand or you're trying to establish credibility and you are not a household name, this is a great way to inherit or earn some trust from your customer base without really exposing yourself to a lot of returns, and truthfully, if people are making a ton of asks for a refund, well, then that's a problem that you should be solving because you're never going to really see the traction and growth…

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