From the course: Growth Hacking Tips
Unlock the full course today
Join today to access over 22,400 courses taught by industry experts or purchase this course individually.
The truth on money-back guarantees
- There's a good chance that many of the products you've purchased have been backed by a money-back guarantee, and sometimes, as you're going through the checkout process, you'll see that it's a money-back guarantee with no questions asked, but what is the value of this because, honestly, they're relatively meaningless statements. You see, rarely are they acted upon. Think about the last time you made a purchase and you actually went and called in that money-back guarantee. It's usually pretty slim to none. So if you're a new brand or you're trying to establish credibility and you are not a household name, this is a great way to inherit or earn some trust from your customer base without really exposing yourself to a lot of returns, and truthfully, if people are making a ton of asks for a refund, well, then that's a problem that you should be solving because you're never going to really see the traction and growth…
Contents
-
-
-
Ask uncomfortable questions1m 31s
-
Giveaway smaller prizes1m 49s
-
Delegate with outsourcing1m 39s
-
Work in a time box1m 40s
-
Pretend you have a pivot2m 6s
-
Show up often1m 19s
-
Leverage podcasts48s
-
Pitch using video52s
-
Go to sales training1m 13s
-
Pitch journalists with snail mail44s
-
Test your MVP before it's built1m 40s
-
Combat email fatigue1m 25s
-
Take advantage of guest blogging1m 3s
-
Securing reviews1m 12s
-
The truth on money-back guarantees1m 19s
-
Shorten your trial length1m 40s
-
Upselling before the trial56s
-
The psychology of in-group bias1m 23s
-
The value of repetition1m 20s
-
Consumers will question facts1m 22s
-
Secure speaking opportunities1m 31s
-
Securing media mentions1m 42s
-
Motivate with curiosity1m 31s
-
Use a missing link reminder1m 27s
-
Capitalize on FOMO34s
-
Use great email signatures42s
-
Join an association37s
-
-