From the course: Growth Hacking Tips
The value of repetition
- We often find comfort in familiar situations. Do you have favorite lunch spot? When you go, how often do you change up your order? Odds are, you likely stick with the same thing. Maybe you venture off from time to time, but usually, it's the same option. And this is because we like things that feel familiar. This is human behavior. And this also holds true with brands. The more we're exposed to something, the more we deem it trustworthy. Because that repetition produces familiarity, and familiarity is security. It's trust. When companies keep showing up everywhere, you assume it's a trusted brand. And we see this happen a lot. Perhaps you get an ad for a new mattress in a box, and that ad is showing up in your mailbox, in your email. You see ads for it on your web browser, even video ads before things that you're watching. You think, "Wow, this brand, it must be everywhere." And it's really not. They've just targeted you. And they followed you around everywhere that you show up. The importance is to have repetition. But that repetition only needs to be done wherever your target audience is. Now it's okay if this repetition is passive. Just showing up time and time again, even without a hard sell, creates brand awareness. People are susceptible to repetition. So find a target audience, figure out all the avenues that they invest their attention in, then get your brand to show up there as frequently as possible.
Contents
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Ask uncomfortable questions1m 31s
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Giveaway smaller prizes1m 49s
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Delegate with outsourcing1m 39s
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Work in a time box1m 40s
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Pretend you have a pivot2m 6s
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Show up often1m 19s
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Leverage podcasts48s
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Pitch using video52s
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Go to sales training1m 13s
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Pitch journalists with snail mail44s
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Test your MVP before it's built1m 40s
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Combat email fatigue1m 25s
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Take advantage of guest blogging1m 3s
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Securing reviews1m 12s
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The truth on money-back guarantees1m 19s
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Shorten your trial length1m 40s
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Upselling before the trial56s
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The psychology of in-group bias1m 23s
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The value of repetition1m 20s
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Consumers will question facts1m 22s
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Secure speaking opportunities1m 31s
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Securing media mentions1m 42s
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Motivate with curiosity1m 31s
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Use a missing link reminder1m 27s
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Capitalize on FOMO34s
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Use great email signatures42s
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Join an association37s
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