From the course: Learning Conversion Copywriting
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
The you rule
- In 2014, the non-profit DonorsChoose sent an email on Valentine's day. The content of that email went something like this, "Roses are red, violets are blue, donate to a teacher with the same name as you." If you received that email and your name was Wilson, you would have seen a prompt to fund a project for a teacher also named Wilson. The idea here is that people better engage with an offer and spend money when the copy feels relevant and personal to them. The results proved that to be true for DonorsChoose. People who received that email were three times more likely to donate and the size of the donation was three times that of the average. Now here's what that means for us. People are looking for signs of relevance to help them filter thousands of messages a day in search of the one or two worth their attention. Your audience needs to see themselves, not you not anyone else reflected in your copy for it to feel…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.