From the course: Matterport 3D Scanning and Visualization

Marketing for MLS listings - Matterport Tutorial

From the course: Matterport 3D Scanning and Visualization

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Marketing for MLS listings

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- [Instructor] In this video, I'm going to demonstrate how real estate professionals are commonly using Matterport to showcase their listings. In one way that they do that, is they ask for us as service providers to provide an MLS compliant link. Normally, when you share a link with Matterport, you have several options here and a lot of people just use the branded. So it shows what company captured the data, or what company is representing that data. And then you have the embed link as well so they can put it on their website. But as we've talked before in other videos, we have this unbranded version and MLS version. So, they kind of give you a quick little description on what each of these links provide you as far as information. Under the MLS compliance tab, and MLS by the way, stands for multiple listing service. You can see here that it hides the presented by, the contact details, the VR and the external links. So what I'm going to do, is I'm just going to hit copy here. And if I go into my browser, and paste that, this is what we're going to see. So we don't have any presented by or anything like that, all we have is the model. And then up here, there's actually no real information, we can go more, it just shows the address of where this is at. And this is actually for like zillow.com and some other MLS providers. This is an appropriate way to demonstrate that space. The other thing that I can also mention about this is that there are some rules with MLS compliance that are pretty strict on how you can list your brokerage firm or yourself as the representative of that space, and some actually have legal implications for doing it incorrectly. So, Matterport is actually on board with that and understand some of that, so they've answered the call by taking out those types of pieces of information from the Matterport showcase. The other thing that I wanted to demonstrate here, for MLS compliance, there's often requirement to have actual still images, to have a certain size. So if we go into workshop, we can actually accomplish that with Matterport as well. A lot of times a real estate professional will ask for, actually in the early days they would ask for a Matterport, and then a professional photographer to come out and shoot, and then a drone pilot to come out and shoot, so it was all these different fees. Now, most real estate professionals are taking those fees on themselves as sort of a gamble, that they're going to sell the house hopefully with all that marketing. But now with Matterport, we have the opportunity to actually create a lot of those assets for them other than the drone of course. So, what we train in our company is Matterport service providers, our technicians also our drone pilots. So they can go out, scan the space. They have some proficiency with Adobe Lightroom or Adobe Photoshop to be able to adjust contrast and exposure of imagery, and also do the drone imagery from the outside as well. So it's a full package and that's not a very difficult training package for most people with maybe a month or two of training, somebody can be that person to do all of those services. So that's just something kind of fun to think about when you're looking for a new business opportunity. So in here, we have this inside view, so we'll go ahead and do that. So let's say we're in this room, and they want to get a good shot of the room. So when we're scanning, we actually try to position our scanners to get a good shot of that room as much as possible. So let's say this is the shot we like, and we can just go ahead and position that in such a way that's maybe somewhat visually compelling, and then we can do this snapshot option, and take a picture. So again, we can adjust it, because it opens up the field of view a little bit. And just go click. And we're done, we have the snapshot. And now we can go back here to this option down here, where we have snapshots. And we can take that particular shot we just did, and we can go ahead and download it. And we can take that downloaded image, and put it right into Lightroom or into Photoshop and adjust those colors a little bit, and that can be used as an MLS compliant photo as well. So that's a pretty simple way to get there. The other thing I wanted to mention is that there's some other MLS resources out there, Zillow, realtor.com and some other ones that can support you with some of the rules of MLS listings and how you can actually post those things and still be in compliance.

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