From the course: Mobile Marketing: Creating a Strategy

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Shifts in technology and consumer behavior

Shifts in technology and consumer behavior

From the course: Mobile Marketing: Creating a Strategy

Shifts in technology and consumer behavior

- Is your phone the first thing you look at when you wake up in the morning? Can you make it through a meeting without checking your phone? If you answered yes to the first question and no the second, you're like most of us. Mobile now touches everything we do, from our homes, to our work, even our cars, Smartphones now sit at the center of a multi-screen, multi-device universe. Giving them an increasingly powerful role, as the remote control for our life. In this video, we'll look at how mobile has changed the global business landscape, and the implications for the way we market, sell to, and engage consumers. Now, think for a second what you do in the course of an average day. How do you listen to music? What do you do when you want food? Where do you go for transportation? You turn to your smartphone, and you open an app. For everything, from listening to music on Spotify, to ordering food from Seamless, to getting transportation from Lyft or Uber, mobile has become a massively…

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