From the course: Mobile Marketing: Creating a Strategy

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Understand your own organization

Understand your own organization

- [Instructor] Understanding the marketplace is easy. By comparison, understanding your own organization is hard. In fact, understanding your organization might be the hardest part of any strategy formulation. Why, well to put it diplomatically, within the average organization, you'll encounter groups that have conflicting goals and priorities, and that will make it difficult to come to consensus in terms of the what and how much of mobile investment and execution. This video will help steer you through some of those potentially rocky waters. We're going to look at four steps you can take to deepen your understanding of your own company, and this is not a place to skimp. Internal organizational insights are absolute must haves for successful strategy formulation. Information is always going to be your most valuable currency, and how easily you can access it, accumulate it, and use it will be a big determinant of your success. There's an exercise file with questions for the stakeholder…

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