From the course: Video Script Writing

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Analyzing the audience

Analyzing the audience

From the course: Video Script Writing

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Analyzing the audience

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The scriptwriting process doesn't really begin with writing. It starts with asking questions, lots of questions. The first question I want to ask whenever anyone approaches me about making a video is, what's the budget? However, I've learned to wait a while before asking that. Instead, one of the first questions anyone should be asking when approached about making a video is who's the audience. Another question is, what's the need. Remember, videos solve problems. So you ask, what's the need? Are you going to train, are you going to motivate, are you going to inform, or are you going to do a combination of two or all three of these? You have to ask, what is the main topic? Remember, we're solving a problem of some kind. And that problem might be just the need to have uniform information distributed to everyone. So, what is that topic that you want to convey? Hopefully, there won't be any more than two or three of these topics, because then the video gets to be way too long. When…

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