- [Instructor] Like any worthwhile project,…creating a portfolio requires that we go through…different stages of development.…In other words, if we want to get up…to the mountains in the background, we have to walk…down this path.…So here I want to talk about five different…stages of development that you can go through…to create a good portfolio.…The first stage is ideation.…This is the stuff we've already talked about so far,…about our vision, and digging into our why,…and really getting specific about our goals.…In a way I like to think of this kind of like…my buddy here climbing up to the top of that ladder,…and looking off into the distance.…
Making sure that we're going in the right direction.…The next stage, well this one has to do…with our brand.…In order for a portfolio to be effective,…it needs to have a clear and cohesive brand.…I think of this kind of like making sure…that the portfolio is a one-to-one direct reflection…of who you are.…That it's authentic, and it's real in that sense…of the way that your brand matches who you are.…
- What's a portfolio and why does it matter?
- Top three things every portfolio needs
- Clarifying and defining your vision
- Examining and evaluating your work
- Defining your motivation
- Making your own road map
- Developing a personal brand
- Developing a manifesto or mission statement
- Building the portfolio website
- Expanding your business with print
Skill Level Intermediate
Insights on Building a Photography Businesswith David Hobby50m 34s Intermediate
Insights on Photography: Business and Social Mediawith Derrick Story25m 48s Intermediate
1. Starting with the End in Mind
2. Creating a Road Map for Success
3. Developing a Personal Brand
4. Website Foundation
5. A Primer on Building the Website Portfolio
6. Increasing Your Online Presence
7. Expanding Your Business with Print
Next steps1m 27s
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