- In this chapter, we're going to begin to talk about the idea of creating a personal brand. Now, what I have found is articulating what we want our brand to become or what we want it to be can be really difficult to nail down because it's such a vague topic. One of the things that I've learned which can really help is to talk about your brand comparatively. Talk about it by way of analogy or metaphor. Ask yourself, "What do you want your brand to be like?" We're going to take a look at four different categories that we might choose to compare our brand to.
The first one is weather. If your brand was weather, what type of weather would it be? Would it be that soft, autumn rain, which has that soft and kind of moody light? Or maybe would your brand be like that refreshing ocean summer breeze? Or maybe your brand has that energy of that deep winter storm. What you want to think about, what your brand might be by way of comparing it to weather. The second thing I want you to consider is to think about if your brand was a car, what car would it be? Would it be that 1970s VW Bus that's painted olive green? Or would it be that Ranch truck, which is really functional and used, day in and day out, all the time? Or maybe your brand's more like a modern car that just goes really fast.
Think about how you might compare your brand to a car. If your brand isn't there yet, that's okay. That's not the point. The point is to be aspirational. What do you want your brand to become? Another category you might consider is food. What type of food or specific food would you compare your brand to? Last, but not least, think about music. If there was a perfect song. I mean the anthem, or the song which really describes the essence of your brand and captured it in music, what is that song? So, what I want you to do is, after you finish this movie, take a couple of minutes and choose one of those categories.
We have weather. We have cars, food, or music. Hopefully, one of those resonates with you. Just have some fun. This is brainstorming. There's no right or wrong. Just jot down a few ideas because by doing this and approaching it in this way, sometimes it can help you unlock some of these ideas that you have in mind. This will give you a chance to put those in words. After we've done this with words, next of course, we want to try to do this with visuals, as well. That's what we'll do in the next movie.
- What's a portfolio and why does it matter?
- Top three things every portfolio needs
- Clarifying and defining your vision
- Examining and evaluating your work
- Defining your motivation
- Making your own road map
- Developing a personal brand
- Developing a manifesto or mission statement
- Building the portfolio website
- Expanding your business with print