From the course: Creating a Photography Portfolio

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Launch strategy

Launch strategy

From the course: Creating a Photography Portfolio

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Launch strategy

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- [Instructor] So as you are finishing up the design and development of your portfolio website it is an incredibly exciting time, because you're starting to think about launching it and just throwing it out there into the world and seeing what happens. In light of this, what I want to do is walk through a few different things to think about as you start to consider the launch. Here's how I like to think of things. Before you climb up that later to the very top step and throw that thing out there into the world, you want to go through these different stages. First, it's one of testing, then second is a soft launch, and then of course the full launch. Well, what is testing about? Before I created this photograph of my buddy here standing on this ladder out in the ocean, we did a lot of testing, right? Here he is climbing up to the ladder, holding the plane, throwing it off, the ladder fell over. I mean, it was so much fun. So in testing you really want to kick the tires of the website…

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