From the course: Advanced Photography: Medium-Format Digital Cameras

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Medium format and commercial photography

Medium format and commercial photography

From the course: Advanced Photography: Medium-Format Digital Cameras

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Medium format and commercial photography

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- I'm here now in the studio of RC Rivera, a San Francisco Bay's product, sport, beauty, still life photographer RCU, done it all, it seems like. And we're sitting here with your phase one camera. You are already a medium format photographer but you use a larger medium format camera. - Mhm. - You've got some things to say about the smaller medium format, specifically the food. But before we get to that, though, I want to just talk to you about what you use your medium format for. Why did you... Why have you chosen it? Cause you've also got some 5D's around. What do you take this out for? - So primarily I use the phase in the XF, the phase one, for product photography and mostly studio stuff. Mainly because it's the... For me, it's very cumbersome to use outside. I prefer the Canon DSLR or the medium format ones because, one, its also heavy and using the Fuji then you kind of realize that. You're like oh, well, this... Phase one is a backbreaker. - [Interviewer] Okay. - Yeah. So mainly…

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