From the course: Running a Photography Business: The Basics

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Your core specialty for the foundation of your business

Your core specialty for the foundation of your business

From the course: Running a Photography Business: The Basics

Your core specialty for the foundation of your business

- One of the most critical components of building a business in photography is to have a core specialty as your foundation. Now, all of you know photographers who have a number of different things they like to photograph, and maybe there are even a number of different things that are part of their business. But starting out, you want to become the very best you can be in one core specialty. So let's start to get into some of those ingredients of what you need to create that really strong core. What I'm really talking about is the fact that you know how to focus your camera. Now, I want you think about how you're going to focus your career. Every specialty has a different target audience, so it becomes really important to understand what your target audience is thinking, what do they want, how are you going to reach them, what kind of marketing you're going to do, what are the demands that they have in terms of your skill set? With your foundation, with that one core specialty, that's…

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