From the course: After Effects Breakdowns: N-Trig Commercial
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Deciding on the artistic direction
From the course: After Effects Breakdowns: N-Trig Commercial
Deciding on the artistic direction
- [Voiceover] I think the best way to understand a product is to actually use it. Intrigue the company who made these digital and gave an early prototype to the guys and stuff. They played with it for a few days and by the end of the first week they came up with this concept poster. This single frame is a great summary of the artistic design for the whole spot. Just by looking at it you can start to feel the design theme, color scheme, and the animation plan. They also got some early design sketches and from them they've built an additional references frames. It's amazing that even from these first still images you can already start to see how the animation is going to be made. If you stock images were collected to help, to determine the look and feel of the formulas and the plan was that those mathematical sketches would be animated along with the papers to create some sort of a blueprint plan, which will finally materialize to the final physical product. The last picture here shows…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.