From the course: Learning Typography for Video Editors

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The psychology of color

The psychology of color

From the course: Learning Typography for Video Editors

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The psychology of color

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- [Instructor] When it comes to implementing color into your type and video projects, there's a lot to consider. And one thing to consider is the psychology behind specific colors. So I just wanna let you guys know that I've included a PDF for you to look at, and it goes over some of the more positive attributes of a given color. For instance, red just is a super-powerful color that people take, and look at it, and they associate it with passion. And it really attracts attention. Taking a look at another color, we've got orange. And I've also included the RGB value that you can use throughout the Adobe or Apple ecosystem. And one thing is that this is considered not overwhelming as red, but people do have extreme emotional reactions to it. It seems to be like one of those love it or hate it colors. Now, while yellow, another color in this list, is the brightest of them in the visual spectrum, you can probably get yourself into a little bit of trouble if you're gonna use yellow for the…

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