From the course: Repurposing Video Content for Different Social Media Platforms
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Making the base videos: Video 3 - Premiere Rush Tutorial
From the course: Repurposing Video Content for Different Social Media Platforms
Making the base videos: Video 3
- [Instructor] Now let's take a look at the one-minute base video targeted at the water charity community, which are those people already affiliated with or in the social networks of Lifewater or other water charities. This video can assume a higher level of familiarity with the issue. Stronger emotional resonance might also be a good strategy for this audience. And because this group is likely familiar with the overall goals of Lifewater we may want to refer more directly to Life Water by name. Again, Lifewater is the charity on the ground in Africa digging the wells and implementing the clean water plan. So with all of that under consideration I think for this video it would be most useful to hear straight from the founder of Wheels4Water as he talks about the charity's mission. So we do have some interview footage from Justin Ahrens. We want this finished video to be about a minute long so we'll need to choose the most pertinent moments from this interview and edit it together in a…
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