From the course: Repurposing Video Content for Different Social Media Platforms

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Video 3: Changing the visuals, and more

Video 3: Changing the visuals, and more - Premiere Rush Tutorial

From the course: Repurposing Video Content for Different Social Media Platforms

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Video 3: Changing the visuals, and more

- [Instructor] We've repurposed two of our original base videos in different ways by changing various text and audio elements, such as music, titles, color correction, and more. Now we'll be repurposing our third base video by completely switching out the entire visual palette, which will in turn change the intimacy and tone of the piece. All right, so let's just review this video. This is the one targeted at people affiliated with the water charity community. In this video, we have Justin Ahrens, the co-founder of Wheels4Water, speaking directly to the target audience. It's more personal. It's more emotional, and it establishes a stronger, more intimate connection with this sort of direct communication. Again, to watch the video in full and take a look at the strategy for this, check out making the base video number three in the previous chapter. But let's just briefly go over some components of this. Justin is on screen during several sections of the video, here at the beginning…

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