From the course: Print Production: Folding
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Folded solutions for mail
- There are so many postal requirements, that I think a lot of times designers feel like their hands are tied, you know, that they can't do anything creative with their mail formats. So, I have a bunch to show you. These are all things that really went through the mail, and I'm hopeful that, you know, you'll feel like you've got some options after you watch this. So, I'm gonna start kind of simple, with this format. And, I think you're gonna like it. So, it's starts, it's got kind of a train theme. And, it opens up like this, it goes up. And, then they use a gate-fold format, and they've the train doors, which I like. And, then it opens up, like this. So, very simple, but a bit unexpected. And, I love how they worked the, kind of the visual trick of using combining format with imagery and working it with the gate-fold, closing it down. And, it's very important, by the way, for mail to have that closed edge. And, it has to do with machinability and the ability to be processed by…
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