From the course: Graphic Design: Informational Sign Redesign

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Layout of the design: part 1

Layout of the design: part 1

From the course: Graphic Design: Informational Sign Redesign

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Layout of the design: part 1

- We have our pictures, our text, our typefaces, now onto layout. The sign is seven feet wide by four feet deep. Basically the same proportions as your computer screen, which is landscape mode. We can run the line of our layout basically two ways: Horizontally with the page, or vertically against the page. Because our eyes naturally drift left to right, with the page makes a flow or movement. Everything is going the same way. Against the page divides it into sections. There's a time and a place for sections, but this isn't it. That's because here every element is part of one story, and we want it to read pretty fast, so it will flow with the page horizontally. And if we do it right, it'll feel fast and expansive, and all the parts will feel connected. Start by running the headline across the top and end to end or nearly so. We want it pretty much as big as we can make it. Next goes text that describes Seneca Meadows, and we want it set like text. To do that, here are the choices to be…

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