From the course: Print Production: Choosing Paper
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Paper finish and texture
From the course: Print Production: Choosing Paper
Paper finish and texture
- The way paper feels is the secret power of a printed piece. Carefully choosing the type of paper for your project harnesses that power to amplify your message, enhance your client's brand, or add a tactile dimension to your design. Come with me and let's discover how paper texture can work for you. If paper is where design leaps off the screen and into your hands, then the textural surface is the first thing you encounter as you hold the finished print between your fingers. Science prove this, in that printed messages are in fact more memorable than digital messages. So called haptic perception is the process of recognizing and identifying an object through touch. It's how you know, even with your eyes closed that you're holding a tennis ball just by its shape and its texture. That perception in the emotions and memories it triggers elevate a printed message over a message delivered digitally, and it's why paper plays a pivotal role in communications and branding. The way paper…
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