From the course: Print Production: Folding
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Zip strips and pull-tabs
- Have you ever been enticed by a cleverly placed little tab that lifts up or a long tear-strip that looks and sounds kind of like a zipper when you pull it? That super-fun tear-strip is called a zip strip by the way, and interesting, interactive mechanisms like pull-tabs and zip strips can be applied to folded formats to make them instantly more engaging. Here's an example of a zip strip, and the most common use for this tool is as an opening mechanism on a folded piece or on an envelope. If you're sending a folded self-mailer, you could glue down a flap with a zip strip, so that the recipient has to pull the strip to open the piece. A zip strip can be practical, like it is on an envelope, but it can also be used simply for its power of engagement. For example, to reveal an offer when pulled. Along these lines, pull-tabs can be used as peek-a-boo windows to hide and reveal images and messages. To create pull-tabs on folded formats, simply add a panel and glue it back onto the panel…
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