From the course: Graphic Design: Informational Sign Redesign
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A second makeover
From the course: Graphic Design: Informational Sign Redesign
A second makeover
- We sent this back to our email writer who loved it and sent it on to the client. And the client really liked it. I mean, it's a radical transformation from the before. It's now clear, it's easy to get into, it has a hierarchy that's easy to follow, it looks very normal. But the client came back asking for three things: Bigger, more prominent pictures, which will mean smaller words, he wanted a change to the headline, and he wanted to substitute one logo for this one and add a second one. This is normal. It's normal for a client to recognize what he wants only after you've shown him something. That's because in the beginning the job existed only as four photos and a few sheets of text, and the client couldn't visualize it. That's why a designer was brought in. But now that we've given it form and body, it's talking to him, which it couldn't do before. And all kinds of things might happen. It may not be saying what he imagined it would. Whatever the case, it's easy to now see what…
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