From the course: Data Science Foundations: Data Mining in Python
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Association analysis overview - Python Tutorial
From the course: Data Science Foundations: Data Mining in Python
Association analysis overview
- [Instructor] Association analysis also known as association rules mining, is actually better known as a market basket analysis because it's used to figure out the things that people are going to buy when they're shopping in the market. The idea is you're trying to find some sort of, if this, then that logic to build up rules. If a person buys an orange, what's the probability they'll buy a grapefruit? If they get both of those, what's the probability they'll get a lime or a lemon? And the ability to specify those rules, those associations, allows you for instance, to place things near each other in the store, or to offer an incentive if you bought this we'll give you a discount on this one over here. And so association analysis or association rules mining can be extraordinarily useful within commercial settings but within many other situations, I'll give you a few examples of those. Now, most of the time when we think…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.