From the course: The Data Science of Marketing

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Conjoint analysis with Tableau

Conjoint analysis with Tableau

From the course: The Data Science of Marketing

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Conjoint analysis with Tableau

- [Instructor] So we did a little multiple regression magic in our previous video, using Python, and I like how that brings the technical components of our course back to where we started from and really helps you to build on those skills that you learned to perform regression analysis. Tableau makes this process relatively easy as well. So we have the platform open and we've connected to our exercise data for a case study, and we'll navigate into our workspace by selecting Sheet 1. So this goes back to the fundamentals we learned in the regression chapter. We need to assign the measures for our dependent variables. Which one do you think that is? If you said rating, you got it right. Let's go ahead and drop our Rating measure on our Row shelf. And again, we're looking at multiple independent variables here, I would just select the whole batch of them and drop them on our Column shelf. Now we'll turn off our aggregate measures from the Analysis menu. And then we'll apply the trend…

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