From the course: The Data Science of Marketing

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Exploratory analysis with R

Exploratory analysis with R

From the course: The Data Science of Marketing

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Exploratory analysis with R

- [Instructor] Let's think about a case study one more time. Remember the things that we're trying to do. We're trying to determine the general shape of our data. Were trying to determine the patterns that exist within our data and we're trying to create a compelling visual that can really help to tell a story. In this video, I'll show you how to create a heat map, which is a great way to visualize a lot of data to see which of your marketing campaigns are working well, and which are lagging behind. So let's get started. Let's first open up RStudio. Now one of the first things that we want to do is go ahead and open up one of our exercise files. So I'm going to go do the desktop, open up our exercise files and I'm going to grab this exploratory r file. I'm just going to drop that right on top of our icon. And now we have this file that has been opened up for us. What you're looking at here are a few different comments within an R file that are going to help to provide the framework…

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