From the course: The Data Science of Marketing

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Prediction with Tableau

Prediction with Tableau

From the course: The Data Science of Marketing

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Prediction with Tableau

- [Narrator] So, we have our Tableau environment loaded. And we've connected to our data source. Something to point out here is at this point and time, Tableau does not offer a predictive analytics function. But there's definitely some things we can do to visualize the potential influence of our predictors, here in Tableau. Tableau does offer a tree map which isn't the same as a decision tree but it can help tell a story. Now, let's navigate into our workspace by selecting sheet one, at the bottom of the Tableau screen. And let's select weather from our list of measures. And let's bring that over to the column shelf. Now I want to transform this data into a dimension. So the way I do that is I come up to the column shelf. I identify what's called the pill for weather. And I'm going to drop down this arrow and select dimension. So we can see that weather's organized by these different classifiers. Now next, let's grab our dependent variable, sales. And we'll bring that over to our row…

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