From the course: The Art of Video Interviews

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Planning for project goals and impact

Planning for project goals and impact

From the course: The Art of Video Interviews

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Planning for project goals and impact

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Amy: One of the things you obviously have to do is think about your project goals and the kind of impact you're really trying to make. Male 1: Yeah. And one of the things that I always focus on is the actual message that you want the audience to receive. And sometimes you need to actually go to the client or the stakeholder and ask them what is it that you want the audience to walk away with. Now the problem is when you ask this question people will usually give you a laundry list and today's day and age with information overlord. And so much content out there I'm happy if I can get people to tell me the 1, 2 or maybe 3 things that the audience lease with. But if you have too many goals and objectives, it's not going to stick. Amy: One of the things that I like to think about is the audience perspective. So, I like to think that the interviewee, there's basically three things that I'm trying to get. One, I might be trying to get. The person in the audience to say I could be that…

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