From the course: The Art of Video Interviews

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The brilliant subject matter expert

The brilliant subject matter expert

From the course: The Art of Video Interviews

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The brilliant subject matter expert

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Female 1: One of the things that's really tricky is interviewing a subject matter expert. This is because they're probably a very smart person and they probably have been studying or working on their subject matter for many, many years. Way longer than you've been researching them for your interview. So, one of the things you need to do is be very up to speed, make sure you've read lots of things that they've written, looked at other interviews, all of the suggestions we've made before. But particularly because this person has such in depth knowledge. The other thing you're going to have to do is try to get them to hone in on the major points you want to make in the video. Because the chances are they're going to know their subject so well that it's possible they're going to go on. Very long, have some in depth answers that are just way off topic for what you need. Or just too much in depth. So sometimes I have to kind of pull them back and say, well, for a layperson, can you explain…

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