From the course: UX Foundations: Generational Design

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Design patterns for Baby Boomers

Design patterns for Baby Boomers - Sketch Tutorial

From the course: UX Foundations: Generational Design

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Design patterns for Baby Boomers

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- Contrary to popular belief, baby boomers are not afraid of adopting technology, especially if it means keeping their independence, leaving a legacy of impact or staying connected with family and friends. Boomers are willing to spend money on the things that improve the quality of their lives and give them peace of mind at a time when they may be struggling. Take smart home tech as an example. Sales are booming in this demographic because this tech helps with independence and connection. It aligns with their values. As we age, our bodies fail us. Eye sight, fine motor abilities and memory are key areas that product designers should strive to support. Feelings of frustration and anger can arise due to these natural declines, and if you're in a business that caters to boomers, you have a social responsibility to mitigate these feelings through thoughtful design choices. To help you, here are a handful of design…

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