From the course: UX Foundations: Generational Design

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Design patterns for Gen Z

Design patterns for Gen Z - Sketch Tutorial

From the course: UX Foundations: Generational Design

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Design patterns for Gen Z

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- At the time I launched my first youth research study, I had been conducting research for nearly 15 years and had built strategy for over 100 brands. Not much surprised me anymore. Yet one early video blew my mind and made me realize how different Gen Z is from millennials just a few years older. One participant in the study, a 22 year old named Alexis, was planning a weekend trip to Nashville with her friends. With graceful ease, she bounded between six apps on her phone toggling between screens so fast I could barely keep track. She used no search engines. Within 10 minutes, Alexis had planned every aspect of her trip. Flights, hotels, activities, even her outfits. She had found coupons to save money, had scouted the best food and night life, and had even made a collection of wall murals for Instagram worthy photos all in 10 minutes. Gen Z is changing the game in terms of how they find information and transact…

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