From the course: Interaction Design: Projects and Platforms

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Enterprise experience considerations

Enterprise experience considerations - Sketch Tutorial

From the course: Interaction Design: Projects and Platforms

Start my 1-month free trial

Enterprise experience considerations

“

- [Instructor] You may have heard the term enterprise as it applies to user experience. Designing enterprise products means that your products are designed for business users. Typically these are products that are designed for doing work. For example, some brands that come to mind when thinking about enterprise users are Microsoft, Oracle, and Salesforce. However, any brand that sells to consumer users may have an enterprise aspect to it. Facebook and Google are traditionally thought of as a consumer product, but its ads and analytics products cater to marketers who are using the tool as part of their work. When designing for enterprise experiences, you're designing for complex workflows. What I mean by complex workflows is that the user may have a set of tasks to complete that involve multiple tools, or systems, or steps. For example, Salesforce is an enterprise company that sells customer relationship management applications for sales, marketing, and other parts of running a…

Contents