From the course: UX Foundations: Generational Design

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Mobile diary studies

Mobile diary studies - Sketch Tutorial

From the course: UX Foundations: Generational Design

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Mobile diary studies

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- What if I told you there's a new way to get real-time insights from your customers as they use products in their own homes? Diary studies have been around for years. What's new here is the ability to leverage the one thing they have with them 24/7: their phones. I get so excited about mobile diary studies because this technique is quickly becoming a game-changer for UX and market researchers. The software has become easy enough that all a participant has to do is download an app. And then you can run a study almost instantly, whenever you need research. My favorite tool, bar none, is dscout. Using dscout, a researcher like you can set up a study and get answers from your exact audience in just days or even hours. This includes the time it takes to recruit from a panel over 100,000 participants strong. There are other tools out there similar to dscout, so look for the one that best suits your research needs and your…

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