From the course: UX Foundations: Generational Design
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Quantitative research techniques - Sketch Tutorial
From the course: UX Foundations: Generational Design
Quantitative research techniques
- Today, nearly 70% of people around the world own smartphones, including over 98% of teens. In the U.S. it's over 80%. Even baby boomers are jumping on the band wagon to stay in touch with friends and family. This is a game changer for collecting research, because it is never before been easier to reach customers across age groups and to gather contextual data from them at scale. For years written surveys have been the defacto way to collect feedback, yet today when quality cameras exist in the hands of virtually every human on the planet, we can do so much more in terms of collecting data at a quantitative scale. Let's talk about three modern techniques you can use to gather and analyze research direct from your customers smartphones. First selfie-style video studies give you a snapshot of your users environment why they tell you about it. For instance, a frozen food company testing new packaging maybe interested…
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