From the course: UX Foundations: Generational Design

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Recruiting tips for different audiences

Recruiting tips for different audiences - Sketch Tutorial

From the course: UX Foundations: Generational Design

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Recruiting tips for different audiences

- I can't tell you how often my company gets called in to redo research because the results of a past study were off. We often find that in these circumstances the past research cut corners and opted for a friends and family approach to recruiting. While this will save you money, the results can be wildly off, which can lead to product changes that plummet sales. I tell this story to illustrate a point. It doesn't matter how many people you talk to, if they aren't the right people, you'll get irrelevant information. Recruiting is essential to getting the research right, but it doesn't have to be expensive or time consuming. The quickest and easiest way to recruit is to turn to a professional recruitment service. Recruiting companies have large databases called panels and they can find niche participants for your study quicker than you ever thought possible. Recruiting companies can have different areas of focus or…

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