- Defining and understanding the generations
- Qualitative and quantitative research techniques
- Recruiting audiences
- Writing questions for different audiences
- Design patterns for different generations
Skill Level Beginner
- In an instant everything changed. I was at my desk the day a new client called with a huge problem. Kids aren't searching anymore. Now, to most companies, this might not seem like cause for panic, but you see, this client was a major search engine. That initial query led to two years of studying Gen Z, a best-selling book and travel across the world researching and speaking. I learned so much through interviews, ethnography, surveys, video diaries. In one study we wound up with 30,000 data points. We printed each one on an individual sticky note. Can you imagine what a room full of 30,000 sticky notes looks like? That's a lot of yellow. That session was really the turning point. The patterns that emerged changed everything related to how we design and market products today. From Gen Alpha and Gen Z, all the way to Baby Boomers, different generations have a range of needs when it comes to user-centered design. Design patterns that work with one generation may not work for others. On top of that, how different generations interact with technology is shifting every day. In this LinkedIn Learning course, you'll learn what drives Gen Alpha, Gen Z, Millennials, Gen X, and Boomers, and how you translate that into product design. I'm Sarah Weise, market researcher and author of "InstaBrain." if you're ready to unlock deep insights about your audiences, join me on LinkedIn Learning.