From the course: UX Foundations: Generational Design

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Understanding Gen Z

Understanding Gen Z - Sketch Tutorial

From the course: UX Foundations: Generational Design

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Understanding Gen Z

- A couple years ago, a leading search engine came to me and said, "Teens aren't searching anymore. "Go find out what they're doing if they're not searching." Little did I know that this simple question would kick off two years of research and a new phase in my career. For the first time in 15 years as a researcher, I felt lost. Gen Z was doing things so differently than kids just a few years older and we couldn't see the patterns at first. The turning point for me came a few months into the research. We had conducted a large scale diary study where several times a day, we asked Gen Z participants what information they were looking for and how they found it. That study led to 30,000 data points and we printed them all out on sticky notes and we started manually grouping them on the walls. Do you know how many sticky notes 30,000 sticky notes is? I can't even begin to describe the yellow in the room. But an amazing…

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