From the course: Business Intelligence for Consultants
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Profiling the business - Tableau Tutorial
From the course: Business Intelligence for Consultants
Profiling the business
- So you think you can understand the client's problem, but not the client's business? No way. Time and time again, I see consultants deep diving data without fully understanding the client's business model and problem. I'm confident that you know exactly what is meant by problem, but you might be wondering what is meant by business model. Well, a business model essentially describes how a business will operate, and in particular, the methods that they use to produce income and manage costs. It's essentially a manual for a business. Okay, let's take the case of an e-commerce business that sells clothing, shoes, and accessories. They've tasked you with understanding what is causing their profitability problem. In particular, their profitability is reducing, and they have no idea why. If the trend continues, the business will soon be at unsustainable levels. Once you've understood the client's problem, it can be very tempting to start requesting extracts of data from their various…
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