From the course: Marketing on Twitter

Build your brand on Twitter - Twitter Tutorial

From the course: Marketing on Twitter

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Build your brand on Twitter

- [Instructor] Your Twitter profile says a lot about your business. Your name, bio, header image, and profile picture should all work together to tell the story of your brand. Let's look at the big picture of why your profile is so pivotal to your brand's success on Twitter. Anytime someone taps on your username or visits your page directly, they'll have an opportunity to step into an experience that you've intentionally crafted for them. You have a few moments to capture their interest and provide a visual cue that they can identify with. All of this is in the hope that they're going to read your tweets or choose to follow you. When you really think about it, your Twitter profile is a landing page. Consider your own browsing habits. You'll likely make decisions based on the look and feel of a particular page. If something feels off, maybe it's the lack of cohesiveness or a bad color palette, either way, you might have trouble trusting the experience. If you click on a particular product and the images are bold and radical, you might either identify with a brand or be put off. Use your Twitter profile to speak directly to the demographic you want to target. To show you what I mean, I've pulled up the LinkedIn Twitter profile. Right away, we see that LinkedIn logo. It's really recognizable. There's also a header image that contains visual elements related to the LinkedIn brand. And that's what this is all about. Along with the text, along with the logo and the image, we can really identify that LinkedIn is a brand we're looking at here. If I look below the profile image, I can see the username @LinkedIn, and below that is the bio. If I look over the bio, it's here that I can see everything that I need to know about this account. In one or two short sentences, you should be able to know what you're looking at here. So here, LinkedIn says when we work together, we can work through anything. Give help, get help. We're #InItTogether, and then they link to their LinkedIn help for customer service. So this is like their customer service desk on Twitter. It has its own separate account. You'll also notice they've brought a relevant hashtag in the bio, in it together. So right now, we can tell that the conversation LinkedIn wants to have is that we're all in it together. So when it comes to creating an experience on Twitter for your brand, you can start by asking yourself what is the most important aspect of what I do to the customer? LinkedIn's answer is that there are 20 million jobs on LinkedIn, and that we're more powerful as a collective to find jobs and to create jobs. For your brand, how can you create that cohesive viewpoint on Twitter like LinkedIn? Craft your bio first. make sure you use language that your target demographic uses, and then find images that they're going to feel comfortable around. It's true that you can't win everyone over, but if you speak directly to your target audience, using their language, and capturing their attention with your profile, you'll have a great shot. You'll be able to create an opportunity where you stand out in your own niche. Invest in the Twitter experience and you'll most certainly convert new users and grow your followers.

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