From the course: Advertising on Twitter

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Choose your creatives

Choose your creatives - Twitter Tutorial

From the course: Advertising on Twitter

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Choose your creatives

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- [Instructor] The creative section in your Twitter Ads dashboard is centered around choosing your ads. And the format of those ads happen to be tweets because we are talking Twitter advertising. Your creatives are going to be your ads so you want to ensure they get the attention of your intended audience. You'll choose or create them according to your campaign objective. In this example, I'm setting up a website, clicks, or conversions campaign. Topsy Turvy Cake Design has a free ebook they want people to download on their website, in exchange for their email. This means that any creative I choose for this campaign is going to focus on the goal of getting people to the website and signing up. Here I am on the creative section for Topsy Turvy and you can see that Twitter is now showing all of the tweets from the Topsy Turvy account. This is where I have the option of choosing previously created Tweets to run in my ad…

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